“Ever since I purchased my first GemEx certified ring, I have not bought any more diamond jewelry without it! I am truly convinced that diamonds bought without a GemEx certificate aren’t worth the other papers that diamond may have.”
Why certification matters
When shopping for a diamond you can make your dollar go further by trading rarity for size and beauty. Diamonds are priced based on the 4C’s: Color, Clarity, Carat Weight and Cut. But this information doesn’t help you differentiate between a beautiful diamond and a diamond with inferior brilliance, fire and sparkle.